My piece on "Crafting a brand online in the Balkans"

My new piece 🚀 with Dafina Andonova about

"crafting a brand onnline: the benefits of social media for handmade product entrepreneurs in the Balkans"

Social media platforms are widely used in the Balk
ans with a significant portion of the population accessing various social media sites regularly: Facebook, Instagram etc.

These enable individuals to reach a vast audience and grow their businesses in ways that were once unimaginable. Young people can promote and sell their handmade products.

For ins; Dafina Andonova is one of the young people selling her handmade products ❤️